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Leadership Team

Management Team

Tim McCormick, Chief Executive Officer

Tim has over 30 years of experience in building, launching and growing successful enterprise software businesses. Before joining SaaSOptics, Tim was director of Americas sales operations at Cisco Systems following its acquisition of JouleX, where he was the vice president of sales and marketing from the founding in 2010 through the acquisition in 2013 for $107M.

Tim has experience leading multiple B2B software companies from start-up through acquisition. He was a member of the founding management team and vice president of marketing for Internet Security Systems (ISS), where he increased market share and grew the company’s revenue from $5M in 1996 to over $400M. He saw the company through a successful IPO in 1998 and in 2006, when ISS was acquired by IBM for $1.9B, and served as vice president of the business solutions group, leading business line and product management, product marketing, marketing communications and programs, partnership strategy and business development. Tim earned a bachelor’s degree from University of Delaware.


David Ryan, Chief Operating Officer

A serial entrepreneur with over 30 years of experience, David has both founded and held chief executive roles at several software businesses. He was previously the co-founder and CEO of MarketingCentral, a SaaS provider of marketing resource management. After successfully launching MarketingCentral and growing the business, he carried it through acquisition by Unica and turned his focus to creating a subscription management platform that would solve many of the headaches he experienced managing his own SaaS business. SaaSOptics was born out of David’s desire to make it easy for others to manage their own SaaS and subscription financial operations.

Prior to MarketingCentral, David was the CEO of CAS Americas and both founder and CEO of Sirius Systems, a pioneer in sales force automation, which was acquired by Software Artistry (Tivoli) in 1997. He has also held sales roles at Gartner and IBM and earned a bachelor’s degree from Duke University.


Clayton Whitfield, Vice President of Business Development

Clayton has more than 15 years of software and product development experience and is a co-founder of SaaSOptics. Previously, he worked with co-founder David Ryan at MarketingCentral, as vice president of product development, building its SaaS marketing automation solution. Clayton has also led technical teams at Fair Isaac Corp. and ACS-Inc. Before focusing his career on technology, he was a teacher in the Los Angeles school district. Clayton earned a bachelor’s degree from the University of West Georgia and an MBA with honors from Emory University’s Goizueta Business School.


Matthew Woodard, Chief Technology Officer

Matthew has more than 15 years of experience designing, architecting, and implementing bespoke and commercial software systems.  He is a co-founder of SaaSOptics, where he has been responsible for the technical design and implementation of the core product.  Previously, he oversaw the development team and facilitated customer relations for a multimillion-dollar software program at Lockheed Martin.  Matthew holds a bachelor's degree in computer science from the Georgia Institute of Technology and a master's degree in computer science from Johns Hopkins University.


Mary Chiaffredo, Director of Marketing

With over 18 years of experience, Mary has a reputation for driving growth through increased lead generation, higher sales conversions and generating awareness for global and national brands. Her experience with contributing to increased awareness and revenue for technology companies spans all facets of marketing from strategy and development to execution. Mary has led marketing for global companies including Trimble, Siemens Building Technologies and driven sales that led to company growth and eventually, acquisition. Specifically, she managed strategic partner marketing programs for Spi Dynamics, Inc., which was acquired by HP and for Internet Security Systems (ISS), which was acquired by IBM in 2006. Mary earned a bachelor’s degree in Marketing from Wayne State University.


Josh Carlson, Director of Customer Success

Josh leads the customer success team comprised of implementation consultants, application experts and customer success managers, all working together to ensure customers get the most value out of SaaSOptics. His previous role as implementation consultant and experience completing over 40 SaaSOptics implementations, are the drivers behind Josh's customer-centric approach to on-boarding new customers and ensuring a seamless process and positive experience.

Prior to SaaSOptics, Josh was an assistant pastor at New Hope Chapel in Plymouth, Massachusetts, where he implemented and trained over 35 leaders on a customer service software program that he developed. Josh earned a bachelor's degree from Clarks Summit University in Pennsylvania.


Yao Xiong, Director of Product Development

Yao brings his 20+ years of experience in software development, spanning many industries, to lead the development team at SaaSOptics. Yao held roles of chief architect, and lead developer on multinational development teams at IBM. He also served on the IBM Commerce Technical Advisory Board. Prior to joining IBM, Yao worked with the SaaSOptics co-founders at MarketingCentral, holding many leadership roles in product development. Yao graduated from the University of Texas at Arlington, where he was selected to represent the university at regional programming competitions.


Investors and Advisors

Alston Gardner, Investor, Advisor & Board Member

Alston was the founder and Chief Executive Officer of OnTarget, Inc., a sales training and consulting firm serving technology companies such as IBM, Xerox, Hewlett Packard, Oracle, and Cisco. Siebel Systems acquired OnTarget in 2000. He has been involved in dozens of start-ups including Fulcrum Equity Partners, Hatteras Venture Partners,, Sageworks, and MarketingCentral. Alston graduated from the University of North Carolina in 1977 and currently serves on the UNC Board of Trustees.


Tom Noonan, Investor & Advisor

Tom is a General Partner at the early-stage venture capital firm TechOperators. He is the former chairman, president and chief executive officer of Internet Security Systems, Inc., which was acquired in 2007 by IBM. Tom Noonan was most recently CEO of JouleX, a TechOperators investment and a leading innovator in sustainable energy management systems for enterprise customers acquired by Cisco in late 2013.


Ari Newman, Investor, Advisor and Board Observer

Ari is a Partner at Techstars on the Venture team, where he does his best to thoughtfully leverage more than a decade of experience on the entrepreneur's side of the table. Ari was also previously the Network Catalyst at Techstars, developing programs and infrastructure for Techstars' worldwide network of Founders, Investors and Mentors. Born and raised in the San Francisco area, Ari has a Marketing degree from the Leeds School at CU-Boulder.


Techstars Ventures

Techstars Ventures is the venture capital arm of Techstars. Techstars Ventures has $265M under management and is currently investing out of their third fund ($150M). Alongside the VC and Angel communities, Techstars co-invests in companies built by Techstars accelerator companies and alumni.


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