You Can’t Operate Your Subscription, Software, or SaaS Business By Spreadsheet Any Longer
If you are involved in operating any subscription business, whether it is software or a true SaaS business, you know that your financial accounting system only manages a few of the many metrics needed to operate your business. For many metrics, such as renewal rates, total bookings, revenue projections, and renewal projections, you turn to your master subscription operations and metrics spreadsheet.
Your Excel guru codes and maintains that spreadsheet with countless complex formulas and equations to generate the metrics you need to make operating decisions in marketing, packaging, service, sales, and product planning.
That critical spreadsheet is costly, inefficient, and problematic. Business rules can’t be easily enforced. Countless hours are spent inspecting and checking numbers and formulas. Who knows what formula errors lie hidden deep in those copied and pasted Excel array formulas that are changing all the time. Emailing that sensitive spreadsheet around makes you uneasy. All too often, someone is using an older version of the spreadsheet and the team wastes time and energy getting on the same page. And, let’s hope the guru doesn’t move on.
On top of all of that, it really doesn’t provide the type of intelligence that you really need to optimize your subscription business. You might be able to get a churn number, but can you measure it by industry, customer category, or even sales rep?
SaaS Optics addresses these painful subscription and SaaS operations issues by providing complete, sophisticated, and configurable subscription and SaaS metrics management and analysis. SaaS Optics is a secure, multiuser SaaS application that makes it fast and easy to measure and manage key operations information.
SaaS Optics is easy to buy, easy to implement, and easy to use. Did we mention easy? And, it's incredibly affordable.
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SaaS Articles
Some light reading in our SaaS Articles blog.
SaaS Churn - learn about the dangers of using simple renewal rate calculations.
SaaS Product Management - What do SaaS Product Managers need and why?
SaaS Revenue Projections - projecting SaaS revenues is complicated.
SaaS Renewals - renewals are the heart of any SaaS business.