saas metrics

The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the best results.  We’ve done a lot of work with B2B SaaS…

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On our recent episode of the Get Funded, Stay Funded Podcast, we discuss this topic with Chief Customer Officer and Co-founder, Clayton Whitfield. In the B2B SaaS / Subscription world, you rarely have a completely homogenous customer base. Churn Profiles are simply the analytical manifestation of the reality that B2B SaaS/Subscription customers will likely churn…

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Most people in the SaaS world know MRR stands for “monthly recurring revenue.” What many do not know is that despite having the word “revenue” in it, MRR is not actually revenue. MRR could be more accurately described as “MRRR” or monthly recurring revenue representation. MRR is a normalized number that provides a good representation of your…

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Customer success is key to growing your SaaS business. That’s why investors care about your customer success metrics (and more). In the second half of our two-part blog series, we’re sharing insights from investors about SaaS customer success metrics. We also share the context around each metric so you understand why they’re important for your…

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Customer lifetime value (CLV) is one of the most critical metrics used to evaluate a SaaS company’s financial health and to predict its future success. Unfortunately, it’s also one of the trickiest things to measure. Traditional business metrics fail to capture the key factors that drive SaaS performance. With revenue coming in over an extended…

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