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Financial Operations

Churn Profiles: Segmenting Your Customer Base The Correct Way

On our recent episode of the Get Funded, Stay Funded Podcast, we discuss this topic with Chief Customer Officer and Co-founder, Clayton Whitfield. In the B2B SaaS / Subscription world, you rarely have a completely homogenous customer base. Churn Profiles are simply the analytical manifestation of the reality that B2B SaaS/Subscription customers will likely churn…

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Getting Software as a Service (SaaS) Accounting and Financial Operations Right from the Start

By 2020, more than 80 percent of software providers will change their business models from “traditional” perpetual license and maintenance to subscription-based models. A perpetual model requires customers to pay a fee upfront to purchase a license for the system or application, whereas a SaaS model requires a monthly subscription fee. While some providers, such…

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SaaS Revenue Recognition Challenges with QuickBooks (And What You Can Do About It)

QuickBooks is an easy decision for a SaaS startup or SMB. However, subscription-based businesses quickly run into challenges. QuickBooks does many things well, but it doesn’t efficiently manage subscription revenue recognition or subscription billing, especially if you have sales-negotiated behavior in your contracts, which is the heart of financial operations for a SaaS business and is required…

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Beyond Quickbooks – Advanced Forecasting for B2B SaaS

When it comes to forecasting for a SaaS business, traditional financial metrics won’t get the job done. The lack of good financial data and metrics remains a big problem for most early stage subscription businesses, and even many established SaaS companies. Chances are, your business relies on outside funding or is subject to board oversight—or…

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