A Guide to Using Metrics to Triage Your Subscription Business
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Are Metrics Helping You Grow Your Business?
SaaS performance metrics are much more than reports delivered to management, investors and your board of directors. Used properly, they provide operational insight, enable decision-making and help you manage and grow your business.
In this guide, we'll walk you through:
The key financial metrics you should be tracking
How to understand the story behind the numbers
How to use these metrics to be proactive, address issues quickly and drive your business confidently
“This is where SaaS metrics come into play. You want to be able to back up your assumptions about future growth. There simply is not enough operational data in a P&L statement or GAAP financials. You’re running your business without all of the operational insight you need.”