Built for Growth: Establishing RevOps for B2B SaaS

RevOps is quickly becoming a critical unit for businesses these days, as it lays the foundation for fostering cooperation between Marketing, Sales, and Customer Success teams – helping them define consistent goals, metrics, and processes. The success of B2B SaaS businesses lies in sustaining existing recurring revenue as well as expanding with new revenue via up-sell and cross-sell opportunities – which is why it’s so crucial to eliminate silos between operational support teams. RevOps provides a single source of internal truth.

-Brad Smith, Co-Founder & CEO, Sonar
-Ben Fuller, Manager, Strategic Systems, SaaSOptics


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