Skip to content

Contact

Insights from Investors: Key Performance Indicators for SaaS Companies

Download the Guide

Web - CFO Playbook Guide PDF

Screen Shot 2019-10-25 at 1.50.59 PM

Understand Investors’ Point of View on Key Growth Metrics

  • Revenue Growth Performance Metrics such as ARR, MRR, ACV, CAC, CLV and CAC Payback
  • Momentum and Velocity Metrics such as MQLs, SQLs, and pipeline conversion
  • Customer Success Metrics such as Churn and Retention, Expansion Revenue, and Cohort Analysis