Insights from Investors: Key Performance Metrics for SaaS Companies

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Understand Investors’ Point of View on Key Growth Metrics

  • Revenue Growth Performance Metrics such as ARR, MRR, ACV, CAC, CLV and CAC Payback
  • Momentum and Velocity Metrics such as MQLs, SQLs, and pipeline conversion
  • Customer Success Metrics such as Churn and Retention, Expansion Revenue, and Cohort Analysis