Customer Success Metrics That Matter to Investors  Customer success is key to any growing SaaS business. Deloitte found in 2017 that customer-centric companies are 60% more profitable than companies that don’t focus on customers. With numbers like that, it’s easy to see why customer success metrics are some of the most sought after numbers by…

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Fundamentals of SaaS ARR and Revenue Forecasting The following is the first chapter of our new guide, The Complete Guide to SaaS Revenue Modeling, a collaboration between SaaSOptics and Burkland.  Download the full guide here. ARR Annual Recurring Revenue, or ARR, is a key metric used by SaaS or subscription businesses to measure the annual…

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9 Key Findings on B2B SaaS Capital and Operating Efficiency  In today’s SaaS landscape, optimizing capital and operating efficiencies is key. Financial models are wonderful tools for understanding how much capital you need to raise (and when) to stay afloat, but external benchmarking is also essential. That’s why the teams at SaaSOptics, a subscription management…

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SaaS Due Diligence: Spotlight on Financial Data & Metrics SaaS due diligence: the process every finance department loves to hate. On the one hand, it’s a tedious undertaking. But on the other, nailing it means protecting your company’s valuation, and depending on your equity stake in the company, putting money directly in your pocket. Who…

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5 SaaS Metrics You’re Calculating Incorrectly  SaaS metrics: the performance indicators that startups love to hate. Whether you’re the CEO or an analyst at your company, SaaS metrics play a huge role in your day to day. But why are they so important? And what are the hidden costs of getting them wrong? In contrast…

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Got Downtime During Covid-19? Take a Deep Dive Into Your Data With a Churn Analysis  There’s no way around it: COVID-19 has changed how we live, work, and interact with others. It has also changed how many companies do business, requiring executives to re-examine strategies across the board and forcing teams to adapt to remote…

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saas metrics

The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the best results.  We’ve done a lot of work with B2B SaaS…

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