Welcome to Get Funded, Stay Funded
We are finally launching something we have been wanting to do for a long time. With a mix of conversations, inside content and SaaS metrics. We are going to dive deep on topics such as how to think like an investor, churn profiles, MRR vs. ARR, how to know you're ready to raise a seed round, CAC/CLV ratio, what it takes to raise a series B and much more. Plus we will be answering any questions you have with some bonus content along the way. We hope you enjoy on your journey to get funded and stay funded.
1. Churn Profiles: Segmenting Your Customer Base the Right Way with CCO and Co-Founder of SaaSOptics, Clayton Whitfield
Segmenting you customer base the right way is the key to understanding churn profiles and intelligently communicating your churn story to investors. SaaSOptics' Clayton Whitfield walks us through what he's learned after a decade of experience and conversations with over 800 customers.
2. Metrics that Matter: Renewal Rates
With the expertise of Thomas Bass, SaaSOptics' lead Customer Success Manager, this episode will guide you through all things renewal! We will cover what counts as a renewal, how to handle various situations and when you should start reaching out to customers to start the renewal conversation.
3. When a Seed Round Makes Sense for Your Business with CEO & Co-founder of Chili Piper, Nicholas Vandenberghe
Nicolas Vandenberghe began his career selling newspapers in the streets of Paris in high school, studied Maths at Ecole Polytechnique and then received his MBA from Stanford GSB. He started and sold 3 tech companies with up to 65 employees and $11M in revenues, and also ran sales for a $2B telecom firm negotiating billion-dollar deals with companies like Google. Most recently in 2016, he co-founded his 4 th startup and presently is the CEO of the SaaS firm Chili Piper – a pioneer in Buyer Enablement. The company is fully distributed – leveraging global talent with employees in 28 cities in 14 countries. Its scheduling platform is used by Intuit, Square, Twilio and more than 300+ companies worldwide for multiple use cases, from connecting prospects to sales reps instantly upon submitting a form to automating their on-boarding process. Nicolas bootstrapped Chili Piper past $2M ARR before attracting $3M in seed funding in 2019.
On this episode we cover: How and why Chili Piper is working 100% remote, the culture they are building, and a new competition they are hosting. We also discuss the signs he looks for in knowing when to raise a seed round of funding, when to start looking for a Series A investment, and some strategic takeaways for his years of experience building successful companies.
For more info on Chili Piper: https://www.chilipiper.com/
4. Getting Into the Mind of an Investor & Red Flags They Look for in Your Pitch with Chad Hooker, VP of Fulcrum Equity Partners
Chad Hooker is the VP of Fulcrum Equity Partners. Prior to FEP, Chad was a VP of strategy and development and has spent time as an investment banking analyst.
What we cover in this episode: The current landscape of capital raising. Chad's thoughts on where the market is headed. What he looks for in an entrepreneurs pitch, key things to think through before your make your pitch, red flags that will scare investors, how many companies pitch Fulcrum annually compared to how many they invest in and best practices to keep in mind.
For more info on Fulcrum Equity Partners: https://www.fulcrumep.com/
5. Capital Raising Timeline... How to know you are ready for each round of funding with Clayton Whitfield
Learn the milestones and landmarks you should look for when raising rounds of funding. With over a decade of experience, Clayton shares the mindsets you should have when going to get funding versus making sure you stay funded.