Subscription Metrics & Analytics 

You can’t run a SaaS business without great analytics, and great analytics don’t come from spreadsheets or basic accounting packages

In the early days of your business, the focus was on cash flow. Analytics and metrics aren't needed when you have 10 customers. As your business grows, your needs change and metrics and analytics such as MRR, ARR and CLV become critical—critical to making product, pricing and packaging decisions, and even more critical when you are talking to investors or acquirers.

As a SaaS business, you need both GAAP-compliant financials and subscription metrics, and we’ve got you covered. The SaaSOptics analytics engine is the most optimized subscription analytics engine in the market, delivering accurate and real-time insight into all your key SaaS metrics, including MRR, ARR, dollar churn & retention, logo churn & retention, CLV, CLV/CAC ratios, cohorts, projections and lots more.

With SaaSOptics, you have all the subscription analytics you need to run your business. And because they are built from your actual reportable financial records, they the most accurate subscription analytics you can get. 

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Key Metrics and Analytics

The right metrics and analytics not only provide insight into performance and help drive the business forward, they are also exactly what SaaS investors require. SaaSOptics automatically calculates key metrics with standardized calculations, all created from your financials and in one system. You’ll get the most accurate, comprehensive, and insightful analytics in the marketplace, including:


Subscription Momentum

Our highly configurable Subscription Momentum™ report provides over 90 key subscription momentum calculations, including MRR, ARR, CMRR and CARR, Churn rates, renewal rates, expansion, upsells, average contact values, lifetime value, CLV /CAC ratios, and more.

Our sophisticated algorithms do all the hard work and give you the flexibility to decide how you calculate your recurring revenue (MRR or ARR) and at the level of detail that works for your business.

The recurring revenue analytics in SaaSOptics help you measure performance, forecast, predict growth, identify opportunities to upsell, and help engage investors.

Cohort Analysis

Cohort Analysis makes it easy to see how churn and retention rates change over time by grouping customers. Our cohort analysis is easy to use, yet incredibly powerful. With SaaSOptics, you can set up and customize cohort analysis in seconds.


Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) measures the profit any given customer will bring to your business. If done accurately, it can provide valuable insight into the long-term profitability of your business. We simplify CLV, based on any segmentation you provide, to deliver the analysis you need to determine which customers are the most valuable.


Projections give you visibility into future revenue and billing streams from existing subscriptions and future renewals. With SaaSOptics, you can project up to five years, defined by market segment, selected projects, channels or other dimensions. Your projections can be monthly, quarterly or annually and include bookings, revenue and invoices.





Customer Count

Customer count may seem like a simple metric but how do you count customers? Is it by invoice, revenue or active subscription? We give you the flexibility to decide so that number is always at your fingertips, however you want it. 

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"SaaSOptics has pulled SaaS revenue recognition out of the dark ages! Accurate revenue recognition and other critical metrics such as MRR can now be generated in real time."

Eric Rosenberg, DUO Security

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