Revenue Modeling for a Subscription vs. Non-Subscription Businesses  Revenue modeling. It’s the most difficult aspect of financial planning, especially for startups that don’t have historical data to extrapolate future revenues. If you’re new to SaaS, you may be wondering what the differences are between revenue modeling for subscription businesses as opposed to non-subscription companies. This…

Read More

SaaS Due Diligence: Spotlight on Financial Data & Metrics SaaS due diligence: the process every finance department loves to hate. On the one hand, it’s a tedious undertaking. But on the other, nailing it means protecting your company’s valuation, and depending on your equity stake in the company, putting money directly in your pocket. Who…

Read More

5 SaaS Metrics You’re Calculating Incorrectly  SaaS metrics: the performance indicators that startups love to hate. Whether you’re the CEO or an analyst at your company, SaaS metrics play a huge role in your day to day. But why are they so important? And what are the hidden costs of getting them wrong? In contrast…

Read More

Got Downtime During Covid-19? Take a Deep Dive Into Your Data With a Churn Analysis  There’s no way around it: COVID-19 has changed how we live, work, and interact with others. It has also changed how many companies do business, requiring executives to re-examine strategies across the board and forcing teams to adapt to remote…

Read More
SaaSOptics blog - leading indicators

Getting in front of your business I was talking to a serial entrepreneur who just raised over $10 MM for his SaaS venture. Last quarter they grew 70% year over year. Fifteen months ago, that was not the case. The numbers were off, many new customers were not the best fit, and churn expanded. The…

Read More
SaaSOptics Investor Pitch Blog

It’s an exciting time to be a SaaS business. With the model’s explosive growth, more money than ever is being invested in SaaS. We talk a lot about metrics and the KPIs you should track in order to scale, but which indicators do investors use to evaluate the potential risk vs. return of SaaS investments? Chad…

Read More
SaaSOptics FinTech Solutions

What if I told you that we have 1 full-time finance team member managing revenue operations with over 80 employees and 700+ customers? Yes, you read that right. One person to manage expense reports, commissions, billing and invoicing, cap tables, revenue recognition, deferred revenue and more. But how is that even possible? The answer may…

Read More

On our recent episode of the Get Funded, Stay Funded Podcast, we discuss this topic with Chief Customer Officer and Co-founder, Clayton Whitfield. In the B2B SaaS / Subscription world, you rarely have a completely homogenous customer base. Churn Profiles are simply the analytical manifestation of the reality that B2B SaaS/Subscription customers will likely churn…

Read More