Lifetime Value Definition for SaaS

What is Lifetime Value in a SaaS business?

Lifetime Value, also referred to as LTV and CLV, is short for Customer Lifetime Value, the estimate of the projection of gross margin contribution per customer over the life of the average customer.

Related terms:

Total Contract Value (TCV) Customer Lifetime Revenue (CLV) New Bookings
Total Bookings Lifetime Value (LTV)  

From Our Blog

SaaSOptics, the only subscription management platform specifically designed for emerging a...

I often talk about B2B SaaS metrics from the perspective of what investors want. If you do...

 Another year at SaaStr Annual is over, but that's not the end. SaaStr is packed with spea...


Ready to start modernizing your financial operations?

See it Live