Lifetime Value Definition for SaaS

What is Lifetime Value in a SaaS business?

Lifetime Value, also referred to as LTV and CLV, is short for Customer Lifetime Value, the estimate of the projection of gross margin contribution per customer over the life of the average customer.

Related terms:

Total Contract Value (TCV) Customer Lifetime Revenue (CLV) New Bookings
Total Bookings Lifetime Value (LTV)  

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