LTV or Customer Lifetime Value in a SaaS Business

LTV Definition for SaaS

LTV, also referred to as CLV, is short for Lifetime Value, which is short for Customer Lifetime Value. Lifetime Value is an estimation of the aggregate gross margin contribution of the average customer over the life of the customer.

< Back to SaaSpedia Index

From Our Blog

Ready to start modernizing your financial operations?

Other Related Articles

Get B2B SaaS subscription managementwith SaaSOptics and scale financial operations.

Overview Video

1 Minute of Executive Summary, 1 Minute of Process, and 5 Minutes of Screens.

What Customers Say: