For a SaaS or subscription business, finance operations are no longer just a back office function. Finance executives are playing, or want to play, a larger role in their businesses' strategic direction and growth. In order to do so, they need to have a deep understanding of exactly where their company's operations stand and how they can use them to modernize their finance operations.
If you’re like most when you first started your business, your primary focus was on selling and development. Metrics and analytics were a “nice to have”, but seemed over the top. As your business grows, your needs change and metrics, such as MRR, ARR, and CLV, and analytical approaches, such as Cohort Analysis, become critical—especially if you’re talking to investors or an acquisition is in your future.
Successful adoption is the most critical milestone in your customer's journey. It’s the first interaction with your product and the first time for your customer success team to deliver value so those customers will stay longer, spend more, and tell their friends. That’s why getting your onboarding right is a must.
SaaS company revenue includes the complexities of software revenue as well as the intricacies due to the SaaS model. In this one-hour course we will cover the relevant accounting and the auditing processes to use for this type of revenue. The presenter has been both an auditor and also the CFO of a SaaS company and will bring this unique perspective to the course.