Bessemer MRR Growth Report

See the common variations of MRR growth reports.

Bessemer Venture Partners

Bessemer Venture Partners is an active investor in many high profile SaaS businesses. Bessemer has published a number of widely distributed and read papers on SaaS finance and SaaS metrics. "Bessemer 5 Cs of SaaS Finance," "Top 10 Laws for Being "SaaS-y," and "Bessemer's Top 10 Laws of Cloud Computing and SaaS" are papers and presentations available at bvp.com or any number of web sites.

In many of these publications, Bessemer partners discuss key attributes of well-run and well-managed SaaS businesses. CAC (customer acquisition cost), Customer Lifetime Value and other key saas metrics are described.

MRR Growth is a key Metric for a SaaS Business

MRR growth (monthly recurring revenue growth) is a key metric with extensive following in the venture capital marketplace. If you've attended a VC conference or are actively engaged in raising money, you may very well be asked questions about your MRR growth.

In a Powerpoint, the MRR growth calculation looks quite neat and simple. In the real world, calculation of this metric can be extremely complicated. Such reports are typically produced in Excel because no accounting or finance application can generate such a report. However, the calculations, formulas, and record keeping become exponentially more complex as your customer base grows.

See also,
How to Calculate Monthly Recurring Revenue - Term Subscriptions