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Posts by Clayton Whitfield

MRR Should Really be Called ‘MRRR’ Due to GAAP Accounting Rules

Most people in the SaaS world know MRR stands for “monthly recurring revenue.” What many do not know is that despite having the word “revenue” in it, MRR is not actually revenue. MRR could be more accurately described as “MRRR” or monthly recurring revenue representation. MRR is a normalized number that provides a good representation of your…

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SaaS Revenue Recognition Challenges with QuickBooks (And What You Can Do About It)

QuickBooks is an easy decision for a SaaS startup or SMB. However, subscription-based businesses quickly run into challenges. QuickBooks does many things well, but it doesn’t efficiently manage subscription revenue recognition or subscription billing, especially if you have sales-negotiated behavior in your contracts, which is the heart of financial operations for a SaaS business and is required…

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Beyond Quickbooks – Advanced Forecasting for B2B SaaS

When it comes to forecasting for a SaaS business, traditional financial metrics won’t get the job done. The lack of good financial data and metrics remains a big problem for most early stage subscription businesses, and even many established SaaS companies. Chances are, your business relies on outside funding or is subject to board oversight—or…

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Buttoned Up Revenue Recognition Metrics for SaaS Businesses

Chance are, your early-stage SaaS business has a business-casual dress policy, but your financial metrics still need a buttoned-up Wall Street polish to attract savvy investors or potential acquirers. Much like a bespoke power suit would break the clothing allowance, powerful financial management suites are far too expensive to install and implement just to gain…

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