Normalization refers to the process of making disparate contracts similar in some way so they can be measured in context to each other or to other performance metrics. Normalization is typically performed by assigning either MRR or ARR to a contract element.
|Finance for Entrepreneurs||On Boarding||Normalized Contracts|
|Cash Flow Forecasting||Bookings||Unbilled AR|
|SaaS Subscription Models||New Bookings||Deferred Revenue vs. Revenue Backlog|
Another year at SaaStr Annual is over, but that's not the end. SaaStr is packed with spea...